E COMMERCE MARKETPLACE PLATFORM

BRAŁBYM.TO - SEE HOW WE DEVELOPED AN E COMMERCE MARKETPLACE PLATFORM WITH IDEAS FOR GIFTS

BRAŁBYM.TO - E COMMERCE MARKETPLACE PLATFORM

PROJECT BACKGROUND

CUBE GROUP, a leader in performance marketing in Poland, were always into affiliate marketing as a network. They recently decided to step into the affiliate marketing area from the other side, using their experience as an affiliate. Together, we built an E Commerce Marketplace Platform with ideas for gifts, monetized through an affiliate channel.

CHALLENGE

  • Design a website that’s both visually appealing and friendly, despite the huge load of data we needed to present.
  • Create product cards that have a ton of content while delivering many conversions.
  • Optimize the code and its structure for search engines despite numerous scripts and data.
  • Develop an e commerce marketplace platform backend that will be as easy in daily use as possible. That’s because there will be many editors and not all of them are familiar with the content management systems.

PROJECT SCOPE

STRATEGY

technology audit
software roadmap

WEB DEVELOPMENT

frontend software development
backend software development

WEB DESIGN

frontend UX/UI design
backend UX/UI design

MAINTENANCE

evolution development
bugfixes care

0
team members
0
wireframes and designs
0
days of instant coding

OUR SOLUTIONS FOR AN E COMMERCE MARKETPLACE PLATFORM

We had to split the design of the entire page of this e commerce marketplace platform into two main sections, which allowed us to effectively optimize each of them for search engines. Despite the enormous number of sites, we had only two layouts to optimize. The homepage of this e commerce marketplace platform is made of a large slider featuring the best promotions. Below we put the offer listings in boxed boards. The entire content listings were loaded by AngularJS, which makes the receipt of the end-user easier to handle. The rest of the pages that had content (buying guides, blogs) were built on the same listing template. Conversions Optimization is crucial in E commerce Marketplace Platform. Product cards were constructed to ensure the highest conversions, above all else. At the same time, this was done so they’d contain a lot of content beneficial to their SEO. Since it’s just a content website managed by non-tech users, we decided to develop the e commerce marketplace platform BRAŁBYM.TO in WordPress with a few custom features and integrations.

Along with the CUBE GROUP, we implemented many effective optimization techniques which elevated the performance metrics of the affiliate channel by a huge margin!

TECHNOLOGIES APPLIED

PHP Services by a Digital Software House
ANGULARJS Services by a Digital Software House
Wordpress Services by a Digital Software House
MySQL Services by a Digital Software House
HTML5 Services by a Digital Software House
Bootstrap Services by a Digital Software House
  • Thanks to their reliable and professional approach, ASPER delivered two of our projects fully in line with our expectations and within the deadline. As a result, our websites now combine a visually appealing graphic design, functionality, and technically advanced solutions into one package. We hope that our cooperation will continue to be just as fruitful.

    Sylwester Kozera
    Sylwester Kozera CUBE GROUP S.A. / Project Manager
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