BLIP.PL was one of the largest social networks for several years. Even before Twitter, BLIP.PL was a huge micro-blogging platform in Poland. Unfortunately, the business failed back in 2013. The new domain owner waited until 2016 to approach us to take advantage of the massive load of Google traffic from the old social network. He wanted us to take care of developing a website with coupons and make a lot of revenue from affiliate marketing. What happened next? Just read on to learn more about this case.
frontend software development
backend software development
We are true advocates of WordPress. It’s just a very solid engine. That’s why we decided on it when it came to developing a website with coupons. It’s well prepared and optimized, meaning it can take responsibility for tons of content and massive traffic metrics the client already has. We received pre-existing and well-prepared designs from the client. We took them and started developing a website with coupons, keeping in mind the best SEO practices, since search engines are crucial in discount-code-related businesses. We needed to create a lot of custom features, plugins, and customize other ready-to-go WordPress plugins. It was a lot, but we eventually pulled through! We got it fully working: a stable website featuring coupons developed with WordPress.
Developing a website with coupons was only half the battle though. There was a huge amount of issues when it came to search engine optimization because of the previous social network that was running under that domain name. We cleaned up almost 100 000 Google Search Console issues after the old website structure. Next, we optimized the website for Google Pagespeed Insights to get the highest rank possible with such a big and scripted website.
BLIP.PL is now growing thanks to it’s past traffic and is going to be the leader in the discount & coupon business in Poland.
Thanks to their reliable and professional approach, ASPER delivered two of our projects fully in line with our expectations and within the deadline. As a result, our websites now combine a visually appealing graphic design, functionality, and technically advanced solutions into one package. We hope that our cooperation will continue to be just as fruitful.