Owners of CENTRUM Rent a Car approached us in 2014. They wanted to open a car rental place located in the city center that would be loaded with new, fancy cars. And they knew that they will grow and eventually open subsidiaries. They needed a website with a reliable car rental booking software to handle rentals and back-office software to manage everything. That’s where we stepped in.
frontend software development
backend software development
frontend UX/UI design
backend UX/UI design
Since we knew that the business would grow into a network in the future and that it needed many custom features, we decided to develop the Car Rental Booking Software for CENTRUM in a clean PHP. Everything is made from scratch, and because of that there were no obstacles in further development.
In a car rental business, gaining new clients every day is crucial. That’s why a car rental booking software is the first and last key point which determines whether someone will place an order or not. Our challenge here were the tons of formalities that go along with renting a car. That didn’t make the booking process easy. So we proceeded by designing user paths that would most likely result in higher conversion rates. We did some research and inserted only the fields that were absolutely required. The automated filling was included where possible to shorten the whole experience. We broke the booking process into steps and added a summary field right next to the form. In the end, we built a simplified version with just 4 fields to input on the homepage. That’s where we gather users, who then land on a full booking form with the first step already filled in.
Equally important was a site presenting their selection of cars. People just love browsing it while deciding which car to choose. That’s where the boxed board of cars did its job.
We also developed back-office of the car rental booking software from scratch to give car rental employees the full scope of what’s currently going on with all rentals. It allowed them to manage their car selection and process orders. We included the option to automatically generate required documents for each reservation and handle their workflow.