AFFILIATE MARKETING TECHNOLOGY
THE AFFILY - AFFILIATE MARKETING TECHNOLOGY DEVELOPMENT FOR A SaaS STARTUP
PROJECT BACKGROUND
Due to our extensive experience in Affiliate Marketing technologies, we were asked by THE AFFILY team to plan and develop the technology behind their startup while they focused on the front-end. They wanted to make a SaaS tool for tracking and optimizing one’s own programs that would be used by small and medium e-commerce vendors.
CHALLENGE
- Build a three-sided tracking system with our own proprietary technologies.
- Massive UI design work.
- A lot of connections and algorithms that handle three-sided relations of an affiliate, merchant, and THE AFFILY.
- Tons of integration with external service providers.
PROJECT SCOPE
STRATEGY
technology audit
software roadmap
WEB DEVELOPMENT
frontend software development
backend software development
WEB DESIGN
frontend UX/UI design
backend UX/UI design
AFFILIATE MARKETING TECHNOLOGY SOLUTIONS
This was the third project where we built affiliate marketing technology from scratch. Like the first two times, we decided to build it in pure PHP. We created solid, reliable tracking with a lightning speed data exchange system. We did a lot of Research & Development work here that led us to structural solutions, ensuring the quality of the tracking system.
We have developed an intuitive 4-step affiliate campaign wizard which is simple yet feature-rich that allows merchants to configure several dozen variables. After that we then made powerful reports & analytics. It gathers data from all places and presents it in a clear, functional way through charts and in tables. The merchant knows everything about CTR, CR, impressions, clicks, conversions, new registrations, a/b tests, trends, sources, and other metrics. The merchant got a few other features to manage the account and his activities, including affiliate management, an anti-fraud system, and an API SDK built by us for custom integrations. Affiliates got their own dashboards with their own data and activities.
THE AFFILY was chosen as one of the most promising startups at WEB SUMMIT in 2012. That was the prize for the affiliate marketing technology we built there.
TECHNOLOGIES APPLIED
